The company PROPAGANDA has been billposting in the city of Zurich since 1977. The founder Sandro Galli has been a cultural manager and DJ for 22 years and has personally placed hundred thousands of posters and distributed flyers. Impressed by the high street presence of his posters and the high advertising impact, several cultural institutes soon became aware of his advertising media and a long-standing collaboration began.
What had started as a one-man business at that time was later to become a success story. From 1980 onwards, flyers were regularly distributed alongside the posters. From 1986, the distribution was extended to more and more cities in Switzerland. 1994 was the real boom year for the company, which now served well-known event and cultural organisers such as Kaufleuten, Rote Fabrik and Schauspielhaus as regular customers.
In 1995, key players in the music industry, international labels and, from 1997, the film industry were won as clients. This cemented the breakthrough of PROPAGANDA, which in the meantime had also made a name for itself in the area of promotions and other special forms of advertising.
In 2000 Sandro Galli finally decided to convert the sole proprietorship into a public corporation. The growth of the company, which in the meantime had become PROPAGANDA Zürich AG, picked up speed.
Thanks to the strong interregional network, all areas of Switzerland could be covered with advertising. With the introduction of high quality standards and the best motivation of its employees, the company grew to become the largest cultural advertising and ambient media agency in Switzerland in 2001. It was able to expand its distribution area far beyond its borders. In 2002 and 2003, international BTL mandates followed, which were implemented throughout Europe, and the number of employees grew steadily.
In the following year, the company Swiss Distribution Service SDS was taken over, thereby massively expanding the magazine distribution sector. At the same time, the corresponding logistics department was expanded and further professionalised. Since 2005, CEO Sandro Galli has also been a guest lecturer at several marketing schools. These include the Swiss Marketing Academy, SAWI and the KV Zurich.
By taking over four more advertising companies between 2009 and 2015, the company continued on its successful expansion course. From 2012 onwards, the film promotion division was greatly expanded and in 2015 a corresponding website Filmpromotion.ch was launched. In 2016, the website Hochschulwerbung.ch was redesigned, followed one year later by the websites Ethnowerbung.ch and Gastrowerbung.ch.
After Sandro Galli built up PROPAGANDA, first as a sideline and later on a professional basis, he put the company on an impressive growth path. Contracts with public authorities, in particular with the city of Zurich, give the company exclusive access to first-class advertising space. The long-standing team of employees is well-rehearsed and has a unique know-how in the field of Out of Home advertising and ambient marketing.
Originally anchored in the cultural scene, PROPAGANDA is today very versatile and has a broadly diversified customer base across all industries. The company has an exceptionally high client focus and measures its own success by the results of its customers. This will remain the key to long-term and extremely valuable customer relationships in 2020.