Ethno advertising allows you to address selected language groups in a very personal way without wastage. Advertise your product or service in the language of your target group, where they eat and drink, where they go out, dance and laugh, where they shop and meet – in their cultural centres or simply in their food and drink hotspots.
Depending on the language group, it is worth focusing on selected cities and language regions. For example, African people who come from the Maghreb and former French colonies have settled primarily in Geneva and Lausanne, while people from former English or Italian colonies tend to settle in larger towns in German-speaking Switzerland. The Turkish target group is clearly concentrated in Zurich and Basel. And for Tamil people of Sri Lanka, in addition to Zurich, a distribution in Berne should definitely be planned.
We would be pleased to advise you on the optimal location mix tailored to your target group.